Scenarios

Nine jobs this was built for.

Each one ranked on four things together: does the job genuinely need more than 2 kWh, does silence or emissions-freedom carry real value, is there a budget holder who buys equipment, and how long is the buying cycle. A vertical that scores well on need but has no budget holder is a research project, not a market.

Tier three — deferred

And three we are not chasing.

Our differentiators are wasted in these, and we would be competing on price against better-capitalised incumbents. Listing them is more useful to you than pretending they are opportunities.

Whole-home backup

Powerwall and Delta Pro Ultra own this on cost per kWh. Portability earns nothing in a garage, and the buyer is comparing against installed systems.

Consumer camping and tailgating

Fully commoditised. We would not beat Chinese manufacturing on price, and the buyer cannot perceive the engineering they would be paying for.

Marine and RV

A genuinely good story — carbon monoxide kills on boats too — but the buyer expects consumer pricing. Worth revisiting once industrial volume has brought unit cost down.

Talk to us

Your job not on the list?

The catalogue above is where the odds are best, not the limit of what the product does. If you have a load that needs more than 2 kWh somewhere an engine cannot run, tell us about it.